Getting Leads in the Old Platform Compared with How Leads are Acquired and Used Now
It used to be that the sales and marketing departments of a company did not see eye to eye on issues, but today, companies that are forward thinking have gone over these squabbles. What happens in this case is the people from marketing are insisting that sales are not using the leads that they are giving them and thus is wasting all their effort, and sales, on the other hand, accuses marketing of giving too many leads that do not hold a real buyer because of their wide area of coverage. This bickering results in the slow growth of the company. And the worst thing that can happen is the effects that it bring which is a situation which is unresolved where real leads will sometimes get lost.
It is quite crucial to the growth of the company that the breach between sales leads and marketing leads be bridged. It is quite tough to adopt this type of solution to the old platform where the company is supreme because there are only a few products and services that are in competition with each other, compared to the present day paradigm shift where the consumer is the master since there are numerous choices and solutions fighting their way to provide for the consumer’s particular need. What is actually happening in the old platform is that the marketing personnel is constantly seeking new sources of leads, and crafting messages to strike peoples’ interest in the company’s particular product and services from as many places as possible while sales, who are trained to advertise the great features that the company’s products bring, looks for ways to enforce what the marketing department has initiated. However these are two different strategies and for marketing, it is more an experimental frame of mind, while for sales, it is constantly hunting for more features to close the sale. Those two functions cannot however be coordinated.
Today the marketing team use a platform that appeals to potential customers where they create an indirect benefit so that they can draw only those who are potential buyers of your company’s particular product or service, and this is how they acquire leads that come from various sources or activities. The lead management team then gets these marketing leads, characterizes them, and subjects them to multiple sales stages so that they can arrive at a point where the potential customer becomes a real customer. It is in this context that sales and marketing are working in accord. It is required for companies to have a leading edge customer relations management solution for sales and marketing to work in total unity.