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Advantages of Targeted Marketing There is a thing with online marketing of products and services since both large and small businesses are placed on level ground. However, every marketer’s playbook has drastically change from a more physical presence to a virtual bearing, but the stakes of enquiries that leads an enterprise to its customers remains identical. There is then a great difference between traditional marketing and target marketing since in traditional marketing, you spend time sitting and waiting for customers to respond to your ads, while in target marketing generates the interest of potential customers. In other words, that shotgun approach to advertising in inefficient and ineffective. A target marketing strategy will benefit a business more since you don’t advertise randomly, but to a choice group which are already interested in what you are selling. Here you only focus on a specific group of consumers which will remain your priority. If you get a target market or a manageable segment of society, like geographic location, product type, demographics, etc. instead of the public, then you can easily direct your marketing message better. When you have a targeted market, you can build your marketing calendar around seasonal offers. In other words, once you have segmented your list, you will have the advantage to determine which types of customers to target at various times of the year. Remember that it is costly to be maintaining a campaign the entire year. If a company does target marketing they save marketing dollars on seasons when they know that their target market is not buying and they don’t also waste their marketing money on people whom they know will not be interested in their products.
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The results yielded by target advertisements are higher for a lower cost since you know more about the behavior of your target customers, and you also have a higher return on investment on your advertising dollar.
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Increased conversion and action can be drawn only from people who has the interest to buy your product and therefore it is only consistent to center your marketing strategy and pour every dollar available to these type of consumers instead of taking the bite that most conventional businesspeople continue to bank on. Today, most people publicize their lives on social media sites almost every day. They are more than willing to disclose important information such as demographic, job, education, where they live, what their interest are on their profiles. With all this information in social media, it become easier for marketers to know whom to target their marketing efforts on. When you have a targeted market, you can have a cost efficient means to filter out customers within a certain segment that your product or service caters to the most. Messages targeted to your specific audience will enable them to engage with your company to patronize your brand in the end.