Branding, events and BTL management, and advertising is the work of creative agencies. The company orientation towards the marketplace include; production concept, product concept, selling concept and marketing concept.
Production concept; consumers prefer products that are widely available and inexpensive. Product concept, consumers favor the product that offers the most quality, performance or innovation features. Selling concept users buy the product only if the company aggressively promote/ sell these products. Finally the marketing concept will focus on needs and wants of the target market and delivering value better than competitors.
Marketing the firm. The document puts together the process that the organization will undergo to achieve its marketing objectives. The following requirements ought to be brought into account by managers. The following activities are important in setting marketing goals, evaluating opportunities, creating marketing strategies, developing marketing programs and determine expected results.
Big data analysis tools. The discussed include external/self-analysis, strategic posture, and marketing plan. customer analysis (segmentation, motivations and unmet needs) competitors analysis, (their performance, image, culture, strengths, and weakness) are the external analysis . The following, major market trends, key success factors, opportunities and threats, analysis of competitive or change focus are considerations in the industrial analysis The organization can decide how it will achieve its long-term mission/goals based on the SWOT analysis a strategic posture.
Porter’s and Aaker’s work bases the following strategies; price advantage/ cost leadership. Quality/ features advantage hence differentiation, marker focused advantage and TQM advantage (value-driven strategy based on continual innovation in price, product, and process)
The following process of creating distinctive name, slogans, symbol, sign or design or combination of all elements that makes a product or service to be identifiable is referred to as branding.
Branding helps to improve recognition, creating trust among consumers. It is important for the employees to have a strong source of inspiration and motivation which could be provided through branding. References are created by strong brands.
online marketing companies The following are online marketing avenues Facebook, Twitter, Instagram among others Though this avenue we can promote a product, give better customer service and have a competitive analysis. Insight into our game with regards to promotions, pricing, customer reach, etc. are some of the competitive analysis.
online marketing companies provides avenue for sharing product related with pictures with captions that are both engaging and informative. Such views can be pushed using Google AdWords to increase the reach and segment the target audience. brand visibility is improved. social media is where Unhappy or happy customer view their voice. To adhere to global standards we will be able to meet to such posts and questions in real time.