Important Things to Know about Marketing and Consumers Behavior
Many mistakenly understand that marketing simply rest in the hands of some and that it cannot be duplicated since it rests on one’s talent. if you combing natural talent and learnt talent then the distinction becomes more clear. It is said that strengths are not what you are good at but what it is that makes you stronger, and with this we can see that many of us are really now aware of what are strengths are.
It works this way – your natural talents are your default thinking, feeling, and doing patterns and when someone spends time in his strength, it unleashes your best because it gives you more energy, help you find your flow, and give you an advantage in the market place. Men are differentiated from others by their strengths, and one tends to grow in strength rather than in weakness. The reality is that not very many people play out their strength but are caught up in the weaknesses. In other words, we spend more time in activities that make us weak, than activities that make us strong. However, a person who focused on strength is that who is most engaged.
If your organization is customer-driver, marketers are fed by information in any department which also includes product research and development. The meaningfulness of your product to certain customers, the place where your market rest, and the real industry where your business belongs are all included in this feed. It is this reason why in any situation in which the concerns or aims of two different parties or department in the company are incompatible, the strength of that company in the eye of the customer is not found. There is nothing to pass on to customers that will affect others also.
Interaction with customers is also another key focus in marketing, and specific tools are used to do that. These tools can be used to engage individual customers and it also allows them to respond immediately. In the marketplace today, the customers now have a louder voice that the manufacturers and the service providers. You should therefore be fervent when customers have negative sentiments over your products or else they will look someplace else.
Marketing efforts do not always bring big returns, but you should also not downplay that which contributes to revenue, bottom line profits and service that aids in customer retention and loyalty. One-time buying at this era is something that should be of great value to any company, since if you retain this one buyer and pamper them to be loyal to your company, it is a lot less expensive that looking for new ones and spending a lot of resources finding them.
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