The Use of Social Media for Marketing in the Automotive Industry
There are a lot of changes today in how people communicate. Today, social media sites is where most of human communication happen and this was made possible through the use of the internet. Today, most businesses including the automotive business is using social media in communicating to their customers and potential ones.
Automotive social media is a valuable automotive dealership marketing strategy which aims to sell more cars and boost profit. Businesses today have their own social media accounts because these sites are very popular and are visited by millions daily. Social media sites have made many businesses accessible to people and so you can use these sites to advertise your brand and communicate with potential customers. It also benefits your business by the feedback you get from your customers. if someone makes a negative comment about your cars, then you also have an opportunity to answer and explain thing better to them.
There are many brands today using automotive social media. This is not where their marketing dollars are going. In their social media accounts and campaigns, thousands of videos have already been posted, thousands of tweets and social media impressions.
So customers have viewed a lot of YouTube videos, read many tweets and impressions and people have asked to be sent notifications or updates on their brand. So today, almost all auto brands and auto dealerships have their own social media campaigns for the product advertising.
If your auto dealership has announcements, advertisements, trivial, sales and discounts for customers, then you can use twitter tweets to announce these. Twitter has recently been used by many popular brands in their new promotions. Social media sites are also used to promote new brands like giving a competition to potential customers by having the brand new model as the prize of the competition. For the contest mechanics, the company urged interested individuals to write a tweet using the correct hashtag to increase their chances of winning the car prize. this is an excellent strategy to attract customers via automotive social media.
You can build your own local community fan page in facebook and if you get enough likes then you will be known to more customers. Through posts and pictures people will notice and be interested in your advertisements and promotions.
another way of communicating and attracting the curiosity of your potential customers is to post YouTube videos on your latest car models and other great car models that you have. It is free to post videos so it is less expensive compared to costly TV and radio advertisements. In instagram people can see and like your automotive photos, or photos of your latest car models and what have you.